Coming soon: Your performance on CarExpert Exchange shapes the opportunities you receive

Coming soon: Your performance on CarExpert Exchange shapes the opportunities you receive

Shortly, we will be introducing real-time dealer performance visibility on CarExpert Exchange. What this means is: how you perform on CarExpert Exchange now directly shapes the opportunities you receive.

While dealers know that speed and conversion matters, until now, there has been no clear, real-time signal connecting day-to-day performance to the quality and volume of leads coming your way. 

CarExpert Exchange now gives our New Car Specialists real-time visibility of dealer performance. Every dealer on the platform is dynamically categorised according to their responsiveness, win rates, and level of engagement, and that category has a direct impact on what happens next.

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The categories explained

Every dealer is assessed and dynamically placed into one of these performance categories:

• Top Performer: Fast responses, strong win rate, consistently converting opportunities
• Performing: Meets expectations with solid and reliable results
• Needs Deals: Not enough recent opportunities to assess performance
• Needs Wins: Engages with leads but not converting at a strong enough rate
• Heavy Decliner: Declines a high volume of opportunities
• Low Performer: Low response rate or limited engagement

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Why your category matters

Your performance category isn’t just a label. It directly influences three key things:

• whether you receive opportunities
• the quality of leads you are allocated
• your overall sales outcomes on the platform.

In simple terms, dealers who perform well are rewarded with more high-quality demand. Dealers who are slow to respond, decline regularly, or struggle to convert will see that reflected in what comes their way.

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Categories update in real-time

Your category is dynamic and updates in real-time based on your most recent activity. That means that your performance today directly impacts the opportunities you receive tomorrow.

Dealers who lean in, respond quickly, and convert well will naturally see more high-quality demand coming their way. 

If you have a low score today, it’s easy to increase your score. Improve your engagement and your category will follow.

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What to focus on

The metrics that determine your category are fundamental to driving strong sales:

• respond to enquiries quickly
• engage with every opportunity you receive
• convert leads at a competitive rate
• avoid unnecessary declines.

Dealers who are achieving the strongest results on CarExpert Exchange are treating every lead as a genuine opportunity. Real-time performance visibility is designed to make that behaviour visible, rewarded, and reputable.

If you have questions about your current category or want to understand how to improve your performance score, reach out to us via email or use the Contact Us section of the Exchange Hub.